Jinsuh Chung's profileJuyoung Park's profileAydos HwangBo's profiledahee lee's profile+2

SCORPION EXO BRAND DESIGN

Multiple Owners
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Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design

SCORPION EXO BRAND DESIGN RENEWAL
October, 2023

Scorpion EXO is a brand that has been providing high-quality, innovative motorcycle helmets and protective gear for about 20 years. To provide riders with the highest quality, safe products, Scorpion EXO spends countless hours developing and testing products. Scorpion EXO's wild and innovative design indicates that they want to stay ahead in the fast-moving field. 

Form & Function redefined the identity of the ScorpionEXO brand and redesigned the brand, transforming the brand's image into a more challenging and progressive image.
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
RE-INVENTING BRAND DEFINITION from BRAND NAME
Scorpion EXO's brand name is universal and consists of a combination of words from SCORPION and EXO, which deliver impressive images at the same time. EXO has given the meaning of the extraordinary quality that the brand seeks and the exoskeleton that is characteristic of scorpions It reflects the values that Scorpion EXO, a helmet brand that protects passionate riders seeking a special lifestyle, aims for.


Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Scorpion EXO is a brand that not only takes responsibility for the safety of drivers, but also designs bold, stylish, and innovative products to provide a simple, intuitive, and integrated customer experience as they seek "myself" in their daily lives. With a strong exoskeleton and sensitive and sharp sense, we provide high-quality products, not just products, to create a safe and sophisticated travel experience through numerous tests to help riders move safely even in rugged environments.



Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design

BRAND ESSENCE
Scorpion EXO is one of the most innovated and respected helmet and apparel brand in the industry. The lifestyle defined by Scorpion EXO is passion itself. It is a brand for riders who pursue newness, challenge, and passionately create their own lives in their daily lives.

Scorpion EXO is The PASSION as A LIFESTYLE.
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design

We preserved 'Stinger', an iconic symbol mark symbolizing Scorpion EXO, and redesigned Scorpion EXO's brand mark in a bolder and more functional direction by inheriting the morphological characteristics of the existing logotype.



Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design
Brand Design brand identity brand identity design logo identity Identity Design branding Branding design visual identity graphic design

SCORPION EXO BRAND DESIGN RENEWAL
October, 2023
Brand Identity Design, Package Design

Brand Design form & function
Creative Director Chung Jinsuh, Park Juyoung
Designer Hwangbo Sanghyun, Lee Dahee

Project Owner KIDO SPORTS

Photography 
scorpionexos.com / scorpions.com / scorpionsports.eu






© form & function. all right reserved. 

SCORPION EXO BRAND DESIGN
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Jinsuh Chung's profileJuyoung Park's profileAydos HwangBo's profiledahee lee's profile+2
Multiple Owners

Owners

Jinsuh Chung's profile
Seoul, Korea, Republic of
Juyoung Park's profile
Seoul, Korea, Republic of
Aydos HwangBo's profile
Seoul, Korea, Republic of
dahee lee's profile
Seoul, Korea, Republic of

Credits

dahee lee's profile
Juyoung Park's profile
Aydos HwangBo's profile
Jinsuh Chung's profile

Project Made For

user's profile
form & function

SCORPION EXO BRAND DESIGN

Scorpion EXO® is a brand that has been providing high-quality, innovative motorcycle helmets and protective gear for about 20 years. To provide Read More

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